The trade desk for the creator economy.
Every story tagged Creator-Led Media: the campaigns, platform shifts, and research that touch it.
The Yellowstone studio is committing capital to Yes Chef Studios with Jack Goldburg and Liam Henning, aiming to build scripted and unscripted food shows and a bench of new food creators — with Jack keeping ownership in the deal.
Five days after Disney locked Like Nastya into a development pact, Netflix takes four collections from India's biggest preschool YouTube brand — via Cookbook Media — and puts the audience numbers on the table while keeping the check quiet.
Alex Cooper's media company confirms three new series and one returning franchise for its fall slate, weeks after WTSL marked the business at half a billion — and keeps testing formats where the audience already is.
Hannah Berner and Paige DeSorbo move their top comedy podcast from Acast to SiriusXM with exclusive distribution and global ad sales across audio and video. Financial terms undisclosed by the company; The Hollywood Reporter's sources peg $160 million.
Like Nastya's first major-studio development deal covers Disney Jr./Disney+ animation, live-action family content, and library licensing. Terms undisclosed.
New episodes of Good Mythical Morning, Mythical Kitchen and Last Meals will reach Netflix and YouTube on the same day starting September 7.