The trade desk for the creator economy.
Every story tagged Creator Pay: the campaigns, platform shifts, and research that touch it.
YouTube has paid $100 billion over four years and Roblox $1.5 billion in one — but YouTube's pool, spread across 3 million channels, annualizes near $8,000 each (modeled), while Roblox's top 1,000 developers averaged $1.3 million.
OnlyFans markets an 80% creator split, but its audited 2024 filing routed $497M to one owner — about what 397,000 average creator accounts earned all year.
Roblox cut 2026 bookings guidance by ~$950M to $7.33–$7.6B, then hiked the DevEx rate 42% on the same call — but only for verified-18+ US spend in R15 games.