The trade desk for the creator economy.
Every story tagged Creator Marketing: the campaigns, platform shifts, and research that touch it.
IAB UK forecasts £1.217bn in creator partnership spend for 2026 — first time over £1bn — as CreatorFronts admits the basic unit of value still isn’t standardized.
SheSpeaks surveyed 365 creators for Business Insider. Eighteen percent said a brand explicitly asked them not to label a paid partnership in the past year. Creator self-disclosure also slipped versus a decade ago.
byFounders led. Wave Ventures joined. Cross-border creator payouts sit inside an agent-run campaign stack.
Insight Partners led the Series A, which will fund Passionfroot’s Zest AI agent, creator dataset and U.S. expansion. No valuation was disclosed.
Business Insider reports the August pilot adds a 10% to 20% sales commission; TikTok’s terms put ads, creators and AI content inside the plan while keeping product and compliance liability with sellers.
TikTok says its 2026 NBA Finals hubs generated 497 million impressions and 426,000 watch referrals, figures that do not show how many people completed a tune-in.
A €1,245 creator pass, Adobe-backed beach and content studios put creators beside brand buyers; the harder question is how much access becomes signed budget.
The formal ad product looked DSA-compliant. The risk was sponsored-looking creator and brand posts that kept reaching minor accounts through the recommendation feed.
The U.S. hosts 78 of 104 World Cup matches, and CBP/DHS say foreign influencers making paid content on visitor status may be working illegally.
e.l.f. Hair opened on TikTok Shop on June 16 before Target, after a limited hair test sold out in 48 hours and brought in 65% new e.l.f. customers.
The marketer's guide to clipping campaigns, pay-per-view creator rewards, platforms like Content Rewards, Whop, Vyro, and Mainstage, and the checks that keep cheap reach from becoming bad media.
Ana Zelu, Mia Zelu, Aitana Lopez, and Granny Spills all surface synthetic identity in profile copy, while TikTok, YouTube, and Meta policies still center on labeling AI media.
Clip Tech says brands pay clippers up to $5 per 1,000 views, while FTC guidance still requires each paid endorsement to disclose the material connection where viewers will see it.