Funding
Passionfroot Raises $15M for B2B Creator Marketing
Insight Partners led the Series A, which will fund Passionfroot’s Zest AI agent, creator dataset and U.S. expansion. No valuation was disclosed.
The trade desk for the creator economy.
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Creator Marketing
Every story tagged Creator Marketing: the campaigns, platform shifts, and research that touch it.
Tagged Creator Marketing
10 storiesPlatforms
TikTok Shop Tests a $10,000 Managed Service for Sellers
Business Insider reports the August pilot adds a 10% to 20% sales commission; TikTok’s terms put ads, creators and AI content inside the plan while keeping product and compliance liability with sellers.
Platforms
TikTok’s NBA and WNBA Deal Tries to Turn Highlight Watchers Into Live Viewers
TikTok says its 2026 NBA Finals hubs generated 497 million impressions and 426,000 watch referrals, figures that do not show how many people completed a tune-in.
The Business
Cannes Put 250+ Creators Where CMOs Spend. Now the Deals Have to Follow
A €1,245 creator pass, Adobe-backed beach and content studios put creators beside brand buyers; the harder question is how much access becomes signed budget.
Research
7,095 TikTok Videos Show Teen Ad Rules Can Miss Influencer Posts
The formal ad product looked DSA-compliant. The risk was sponsored-looking creator and brand posts that kept reaching minor accounts through the recommendation feed.
Platforms
78 U.S. World Cup Matches Put Creator Trips Inside Visa Review
The U.S. hosts 78 of 104 World Cup matches, and CBP/DHS say foreign influencers making paid content on visitor status may be working illegally.
What Worked
e.l.f. Put Hair on TikTok Shop First. 77% of Its Community Had Already Asked for It
e.l.f. Hair opened on TikTok Shop on June 16 before Target, after a limited hair test sold out in 48 hours and brought in 65% new e.l.f. customers.
Field Guide
What Is Creator Clipping? How Brands Turn One Video Into Hundreds of Posts
The marketer's guide to clipping campaigns, pay-per-view creator rewards, platforms like Content Rewards, Whop, Vyro, and Mainstage, and the checks that keep cheap reach from becoming bad media.
Platforms
AI Influencers Are Getting Harder to Spot. Four Profiles Show the Disclosure Gap
Ana Zelu, Mia Zelu, Aitana Lopez, and Granny Spills all surface synthetic identity in profile copy, while TikTok, YouTube, and Meta policies still center on labeling AI media.
Field Guide
Clipping Pays Up to $5 per 1,000 Views. The Disclosure Has to Travel With Every Post
Clip Tech says brands pay clippers up to $5 per 1,000 views, while FTC guidance still requires each paid endorsement to disclose the material connection where viewers will see it.