The trade desk for the creator economy.
Every story tagged YouTube: the campaigns, platform shifts, and research that touch it.
Instagram is paying select YouTube creators to post their long videos to Features on the same day they hit YouTube, Business Insider reports. The deals are non-exclusive. Creators without one still earn nothing from ads on the format.
YouTube's ad business, the pool behind creators' 55% revenue share, grew at its slowest rate of 2026. Living-room viewing and subscriptions are carrying more of the load, and that changes which videos earn.
YouTube will pay a random group of creators in the US, India and Indonesia once their balance reaches $20 instead of $100. It changes when small channels get paid, not how much they earn, and rivals already pay out at lower balances.
An invite-only Shorts bonus pays a floor for posting 16 Shorts a month, at least in one invite creators shared. It arrives three months before YouTube cuts Shorts ad revenue for channels below 10 million views every 90 days.
Invite-only Shorts bonuses landing in Studio put caps as high as ¥300,000 a month on the table for 16 posts, while Shorts ad share still needs 10 million views in 90 days from February 2027.
Pakistan now assumes monetized creators earn at least Rs195 (about $0.71) per 1,000 YouTube views, caps expenses at 30% and puts the burden of proof on them.
Faceless does not equal banned. YouTube's monetization review tests originality and authenticity — inauthentic mass-production and reused material — not whether a human face appears on camera.
YouTube will cut Shorts reach for channels that mainly re-upload other creators' clips. For clippers paid per 1,000 views, less reach is a pay cut.
Expanding Watch With to eligible long-form videos later this year, YouTube says reacting streamers keep live ad revenue and fan funding while original uploaders get attribution, Studio view credit, and control over which videos can be used — with no revenue share disclosed for the source channel.
The Yellowstone studio is committing capital to Yes Chef Studios with Jack Goldburg and Liam Henning, aiming to build scripted and unscripted food shows and a bench of new food creators — with Jack keeping ownership in the deal.
Average affiliate payouts to Indian creators more than doubled-plus between the first quarters of 2025 and 2026, YouTube said, as Amazon, Meesho, AJIO, Snapdeal and Tata CLiQ expand the merchant shelf ahead of festive season.
Five days after Disney locked Like Nastya into a development pact, Netflix takes four collections from India's biggest preschool YouTube brand — via Cookbook Media — and puts the audience numbers on the table while keeping the check quiet.
Alex Cooper's media company confirms three new series and one returning franchise for its fall slate, weeks after WTSL marked the business at half a billion — and keeps testing formats where the audience already is.
Like Nastya's first major-studio development deal covers Disney Jr./Disney+ animation, live-action family content, and library licensing. Terms undisclosed.
Channel Revenue Tokens sold under Reg CF can move after a 12-month hold. FINRA BrokerCheck lists GigaStar Securities as a digital-asset ATS.
Declared paid promotions unlock per-market age and locale limits. Automated labels for undeclared branded content are scheduled for the coming months — with no published go-live date.
Eligible U.S. creators can tag products in Shorts, long-form and livestreams. Amazon still decides whether the account stays in good standing. Studio shows a daily total, not the video or the SKU.
Bloomberg reported timed exclusives plus marketing and brand-deal penalties. No contracts signed. This is not a Partner Program change.
The public number under a video is no longer the figure that pays the Partner Program. YouTube did not say how much counts will rise.
YouTube did not say how many of the more than 3 million YPP channels it claims currently sit under the Shorts floor.
Business Insider reports Beast Industries had $91 million in contracted brand deals heading into 2025, including T-Mobile and Amazon commitments.
Ad sales rose 13% from a year earlier. Alphabet pointed to World Cup-related strength alongside direct response, brand advertising and living-room viewing.
The upload control is starting with YouTube Partner Program channels; Ask Studio can now generate and revise thumbnails only for long-form videos.
Shows may surface in search, Recommended shows and Continue watching, giving serialized creator videos a presentation designed for bigger screens.
The 2025 U.S. report puts the ecosystem above 540,000 full-time-equivalent jobs, compared with 490,000 in YouTube's 2024 estimate.
New episodes of Good Mythical Morning, Mythical Kitchen and Last Meals will reach Netflix and YouTube on the same day starting September 7.
A 2 million-video YouTube study found 146,800 affiliate videos; 45.5% had any disclosure and 12.2% clearly told viewers about compensation and the linked relationship.