Platforms
YouTube Ad Revenue Reached $11.1 Billion in Q2
Ad sales rose 13% from a year earlier. Alphabet pointed to World Cup-related strength alongside direct response, brand advertising and living-room viewing.
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Every story tagged YouTube: the campaigns, platform shifts, and research that touch it.
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6 storiesPlatforms
YouTube Gives Partner Creators Custom Shorts Thumbnails
The upload control is starting with YouTube Partner Program channels; Ask Studio can now generate and revise thumbnails only for long-form videos.
Platforms
YouTube Turns Creator Playlists Into TV-Style Shows
Shows may surface in search, Recommended shows and Continue watching, giving serialized creator videos a presentation designed for bigger screens.
Platforms
YouTube’s U.S. Creator-Economy GDP Estimate Passed $60B in 2025
The 2025 U.S. report puts the ecosystem above 540,000 full-time-equivalent jobs, compared with 490,000 in YouTube's 2024 estimate.
Platforms
Good Mythical Morning Comes to Netflix and Stays on YouTube
New episodes of Good Mythical Morning, Mythical Kitchen and Last Meals will reach Netflix and YouTube on the same day starting September 7.
Research
YouTube Affiliate Videos Clearly Disclosed Paid Links 12.2% of the Time
A 2 million-video YouTube study found 146,800 affiliate videos; 45.5% had any disclosure and 12.2% clearly told viewers about compensation and the linked relationship.