Platforms
YouTube’s U.S. Creator-Economy GDP Estimate Passed $60B in 2025
The 2025 U.S. report puts the ecosystem above 540,000 full-time-equivalent jobs, compared with 490,000 in YouTube's 2024 estimate.
The trade desk for the creator economy.
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Creator Economy
Every story tagged Creator Economy: the campaigns, platform shifts, and research that touch it.
Tagged Creator Economy
7 storiesThe Business
Cannes Put 250+ Creators Where CMOs Spend. Now the Deals Have to Follow
A €1,245 creator pass, Adobe-backed beach and content studios put creators beside brand buyers; the harder question is how much access becomes signed budget.
Money
Creator Economy M&A Hit 81 Deals as AI and Commerce Pulled In the Funding
Quartermast and New Economies counted 81 creator-economy M&A deals in 2025, while large 2025 funding rounds clustered around AI, social commerce, and new communities.
The Business
A Bankruptcy Judge Ruled Bang Energy, Not Its Founder, Owns the @bangenergy.ceo Accounts He Built
The court counted the 284 posts the founder submitted as his own and found 206 — nearly 75% — were marketing Bang, then handed the accounts to the bankrupt company.
Research
Spotify Paid Out to 81,100 Artists Above $10,000 in 2025 — About 0.6% of the ~13 Million Who Have Uploaded
Spotify's report counts 81,100 artists who cleared $10,000 last year but never sets them against the ~13 million people who have uploaded — a ratio of about 0.6%.
Analysis
Whatnot's Real Take Rate Is About 12.5%, Not the 8% It Advertises
A 2.9% + $0.30 payment fee and a paid-ads layer stack on top of the headline commission, and Whatnot's own $8 billion in 2025 sales backs the math into roughly 12.5%.
Money
Substack Raised $100M at a $1.1B Valuation on About $45M in Revenue
The $1.1 billion price implies roughly 24 times forward revenue, all of it earned by taking a flat 10% of writer subscriptions — a cut Beehiiv and Ghost are undercutting at the top.