Every story tagged creator economy — the campaigns, platform shifts, and research that touch it.
The court counted the 284 posts the founder submitted as his own and found 206 — nearly 75% — were marketing Bang, then handed the accounts to the bankrupt company.
Spotify's report counts 81,100 artists who cleared $10,000 last year but never sets them against the ~13 million people who have uploaded — a ratio of about 0.6%.
A 2.9% + $0.30 payment fee and a paid-ads layer stack on top of the headline commission, and Whatnot's own $8 billion in 2025 sales backs the math into roughly 12.5%.
The $1.1 billion price implies roughly 24 times forward revenue, all of it earned by taking a flat 10% of writer subscriptions — a cut Beehiiv and Ghost are undercutting at the top.