The trade desk for the creator economy.
Every story tagged Creator Economy: the campaigns, platform shifts, and research that touch it.
LinkedIn CEO Daniel Shapero told Fortune that professionals who keep their day jobs are landing brand deals worth hundreds to tens of thousands of dollars, with creators earning six times last year's advertiser payouts.
Billion Dollar Boy Group's first acquisition is an all-cash, multimillion deal for Creator Authority, and the buyer says the combined group will clear $100 million in 2027 revenue.
Bethenny Frankel is folding BB Endeavors into Bethenny Media, a company spanning content, brands, commerce and equity, after saying brand deals alone already clear $20 million a year.
Pakistan now assumes monetized creators earn at least Rs195 (about $0.71) per 1,000 YouTube views, caps expenses at 30% and puts the burden of proof on them.
Meta stops ByteDance ads on Instagram and Facebook in seven countries — and blocks third-party Meta campaigns that send users to TikTok — as the platforms fight over creators and ad dollars.
Faceless does not equal banned. YouTube's monetization review tests originality and authenticity — inauthentic mass-production and reused material — not whether a human face appears on camera.
Roblox reclassifies DevEx as royalties on 1 November. Foreign creators face up to 30% U.S. withholding on U.S.-player earnings, 24% without valid tax forms.
Cash and stock, all three founders stay, and the Bridgepoint-backed buyer last reported €100 million in annual revenue. Get Engaged's revenue is undisclosed.
YouTube will cut Shorts reach for channels that mainly re-upload other creators' clips. For clippers paid per 1,000 views, less reach is a pay cut.
Aspire, which says it pays creators more than $100 million, picks Lumanu for tax, FX, and payouts in 180-plus countries as it pushes enterprise global campaigns.
ShopMy opens Spotlights so brands can run proven affiliate posts as Meta Partnership Ads and TikTok Spark Ads on commission, not upfront fees. MUTHA cites 140% GMV.
Instagram Live video ads go generally available from 29 September as Partnership Ads on creator Lives. Korea Soft: Meta cites 24× viewers and 2.7× ROAS.
Alabama's first-in-nation TikTok teen-safety settlement sets a $100 million floor — up to $300 million — and hard daily, overnight, and feed limits before the state's trial could open.
The 2025 U.S. report puts the ecosystem above 540,000 full-time-equivalent jobs, compared with 490,000 in YouTube's 2024 estimate.
A €1,245 creator pass, Adobe-backed beach and content studios put creators beside brand buyers; the harder question is how much access becomes signed budget.
Quartermast and New Economies counted 81 creator-economy M&A deals in 2025, while large 2025 funding rounds clustered around AI, social commerce, and new communities.
The court counted the 284 posts the founder submitted as his own and found 206 — nearly 75% — were marketing Bang, then handed the accounts to the bankrupt company.
Spotify's report counts 81,100 artists who cleared $10,000 last year but never sets them against the ~13 million people who have uploaded — a ratio of about 0.6%.
A 2.9% + $0.30 payment fee and a paid-ads layer stack on top of the headline commission, and Whatnot's own $8 billion in 2025 sales backs the math into roughly 12.5%.
The $1.1 billion price implies roughly 24 times forward revenue, all of it earned by taking a flat 10% of writer subscriptions — a cut Beehiiv and Ghost are undercutting at the top.