Money

Substack Is Quietly Building an Ad Network for Newsletters
Substack says its first flagship sponsors are putting millions into creators, turning paid newsletter trust into brand inventory without calling itself an ad platform.
The trade desk for the creator economy.
Every story tagged Creator Monetization: the campaigns, platform shifts, and research that touch it.

Substack says its first flagship sponsors are putting millions into creators, turning paid newsletter trust into brand inventory without calling itself an ad platform.

Kick keeps zero of a streamer's $5 sub and signs nine-figure deals it can't fund from streaming — because its owner runs the Stake.com casino and treats creator pay as customer acquisition.